Opportunities

Too many coupon services scatterd in different places

It’s pretty hard to find coveted deals and sales from over 100 daily deal sites, including Groupon, LivingSocial, Google Offers, Amazon Local, and more.

  • Too many apps to explore deals.
  • Hard to compare deals between diffrent services.
  • Not easy to share due to services scattered.

Goals

Center hub for a sea of coupons services

Koopio brings together the most coveted deals and sales from over 100 daily deal sites including Groupon, LivingSocial, Google Offers, Amazon Local, and more. No need to download multiple daily deal apps.

  • All in One

    All the deals that you love, all in one app. Brings together the most coveted deals and sales.

  • Explore

    Browse and discover popular deals near you, organized in to easy-to-understand categories

  • Share

    Save deals to personal favorites list and share with friends, and discover deals they are buying.

Ideation

Explore the problems and solutions

Persona

After interviewing several users, we analyzed the user and marketing research and categorized into three types of persona for the target group.

Wireframe

Hand drawn sketch to quickly explore the possible ideas.

Prototype

Simple interactive prototype made by the wireframes to do early tests.

Lofi Mockup

Settle basic UI layouts after user testing with prototypes.

Task Flow

Plan the interaction flow of all tasks and functions.

User Interface

Implement the concepts with clean interface

All in one / Categorization

Collect deals from services and organize them into categories, which are easily navigated.

Explore

Set up filters of the locations and types to explore nearby deals.

Activities / Share

Bookmark the favorite deals, browser people’s activities, and share them with friends.

Branding

Build up the identity to express the value

Build the identity system from scratch, including logo, website, and advertisement materials.

Logos

Application

Website

© 2021 by Hung-Yu Yang (Hermit Yang). All rights reserved.